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Summaries · Grade 7 EMS › Marketing and the four P's
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Marketing and the four P's

The four P’s, target markets, brands, prices and how a business attracts customers. Read one part at a time and tap “I know this”. Then test yourself in the quiz.

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The four P’s

ProductWhat you sellPriceWhat the customer paysPlaceWhere the customer gets itPromotionHow customers hear about it
Every good marketing plan thinks of all four.

Ask first: does the product solve a real need? A marketing strategy is a plan for reaching customers. The best place to sell snacks to learners: outside the school gate after school.

The four P’s: product, price, place and promotion.
The four P’s: product, price, place and promotion.
Tap when you could tell someone without looking.

Promotion

  • A poster for a two-for-one special is promotion; special offers attract more customers.
  • A free sample lets people try the product.
  • Online marketing reaches many people at low cost.
  • An advert must always make clear what the product does for you.
Tap when you could tell someone without looking.

Keeping customers

  • Repeat business: customers come back and buy again.
  • Packaging must protect and attract; a simple logo is easy to remember.
  • Shops put bread at the back, so customers pass other goods first.
  • Compare your price with competitors to stay competitive.
Tap when you could tell someone without looking.

Remember this and test yourself

Remember this: your summary
  • The four P’s: Product, Price, Place and Promotion.
  • A target market is the group of customers a product is meant for.
  • A brand (name and logo) helps customers recognise and trust the product.
  • Set a price by costs, competitors and customers; when the price rises, demand usually falls.
  • Word of mouth: customers recommend it to others; a bad review spreads quickly online.

Write these points in your book. Read them again the night before the test.

Memory trick

The four P’s ask four questions: What? (product) How much? (price) Where? (place) How do they hear? (promotion)

Flash cards · Tap to turn over

Important words

First say what the word means, then turn the card over.

Test yourself · Part 2

True or false?

Read the question and the answer. Is the answer right? Tap True or False.

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    Follows CAPS for Grade 7 Economic and Management Sciences (EMS). Always check your teacher’s notes and textbook too.

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