Entrepreneur's Day: SWOT, entrepreneurial actions and advertising
Plan your Entrepreneur’s Day stall: SWOT, buy-make-sell, and adverts that work. Read one part at a time and tap “I know this”. Then test yourself in the quiz.
Know it already? Jump straight to the quiz
SWOT for a smoothie stall
| Thando’s situation | SWOT |
|---|---|
| Her aunt lends her a blender for free | Strength |
| She is shy to talk to customers | Weakness |
| The day will be very hot | Opportunity |
| The tuck shop sells cheap ice lollies | Threat |
What does she do? She practises, and asks a confident friend to help (weakness). Against the cheap lollies she offers something different: fresh-fruit smoothies (threat).
Buy, make, sell
| Sipho does | Action |
|---|---|
| Buys flour, sugar and eggs at the wholesaler | Buying |
| Bakes the muffins and packs them in bags of three | Making |
| Puts up a price list and calls out to learners | Selling |
Compare prices before you buy: low costs, high profit. Giving a friend the job of collecting money is organising; checking the cash box every hour is controlling.
Advertising media
| Medium | Advantage | Disadvantage |
|---|---|---|
| Radio | Reaches many people over a wide area | Expensive; no pictures |
| Social media | Cheap and spreads quickly | Not everyone sees it |
| Flyers | People can keep them | Often end up as litter |
| Word of mouth | Free and people trust friends | Slow |
| Local newspaper | Reaches older people in a small town | Costs money |
An advert must be honest: customers who feel tricked will not buy again.
After the day: the income and expenditure statement
After Entrepreneur’s Day you draw up an income and expenditure statement: it shows what you earned and spent, and whether you made a profit or a loss.
| Item | Amount |
|---|---|
| Income: 50 muffins × R8 | R400 |
| Expense: ingredients | R150 |
| Expense: bags | R20 |
| Expense: poster | R10 |
| Total expenses | R180 |
| Profit: R400 − R180 | R220 |
Remember this and test yourself
- A SWOT helps you plan with the good and the bad, inside and out.
- Opportunities and threats are outside the business: the owner cannot control them.
- The actions in order: buy → make → sell.
- Functions of an entrepreneur: plan, organise, lead, control, and take calculated risks.
- A poster shows what you sell, the price, where and when; with a short, catchy slogan.
Write these points in your book. Read them again the night before the test.
A good poster answers What? How much? Where? When?, with a slogan short enough to shout.
Important words
First say what the word means, then turn the card over.
Match column A to column B
Tap a word in column A, then its meaning in column B. You can also start in column B.
True or false?
Read the question and the answer. Is the answer right? Tap True or False.
Now the real quiz!
The quiz has many more questions on this topic. Every question shows straight away whether you are right and explains why.
Take the quiz: Entrepreneur's Day: SWOT, entrepreneurial actions and advertising- Read one part together and ask your child to tell it back in their own words.
- The ticks (“I know this”) are saved on this device only. We never ask for names or emails.
Follows CAPS for Grade 7 Economic and Management Sciences (EMS). Always check your teacher’s notes and textbook too.